Why the Restoration Hardware Catalog Won’t Die

Why the Restoration Hardware Catalog Won’t Die

The astonishing determination for the mail-order company

You might think it’s a place to buy furniture when you enter the RH (formerly Restoration Hardware) megastore in New York City’s Meatpacking District. Theoretically it really is, with tens and thousands of square legs filled up with dining-room sets and king-size beds and couches, upholstered in tones of gray and beige and beiger, and accessorized with plush rugs and lamps that are metal-armed. Or even you’ll blunder it for the resort lobby, using its high ceilings, sufficient sitting, and smiling concierge.

But on either side associated with store’s broad path that is central you’ll see its real religious, if you don’t practical

Function: as being a temple towards the furniture that is high-end infamous “source publications. ” On twin circular tables big enough for an extensive family members’s Thanksgiving dinner (yours for $7,995 each), eight various editions sit in neat stacks and provide motivation tailored to ski chalets, coastline getaways, or nurseries for rich infants, with respect to the tome. Bathed in golden light from enormous $12,000 chandeliers, the gods of direct-mail marketing beckon enticingly from their split that is“carbonized bamboo. Continue reading